May 17, 2013
Whether your business sells seasonal products or provides services throughout the year, summer is a HOT season for marketing. The warmer weather offers some flexibility with marketing events and campaigns, and that means you can be creative. Most people like to get out during the summer months, so the potential to attract prospects and clients to your marketing events is higher. The following are a few creative ideas to spice up your summer marketing efforts.
Organize a Community Service Event: Some businesses allot some time and money to support causes that are important to them and their customers. Take the time to organize a community service day to help out a good cause, and get local residents and your employees involved.
Host an Open House Cookout: Invite prospects and clients to a fun open house and supply them with good old-fashioned cookout food like hot dogs, salads, and desserts. Cookouts are always a good time to offer a casual and comfortable venue for getting to know your clients better and meeting potential new clients.
Send Out Summer-Related Promotional Items: People tend to spend much more time outside during the summer months, so offer them cool promotional items (that are clearly branded). Items like water bottles, lip balm, or outdoor toys like beach balls are fun and practical promotional items.
Offer Your Customers a Few Summer Tips: Offer your clients some seasonal tips. As a business owner, you most likely communicate with your customers throughout the year via a client newsletter or other marketing campaigns. Send a special summer newsletter to customers chock-full of tips for staying safe in the sun, events to do in the area, or barbecue recipes—just to name a few. Include information about sales or new products and services your business plans to offer during the summer while you have their attention!
These are just a few summer marketing ideas. Take a moment to brainstorm some of your own.
BOSS is the answer to your back office headaches. Our cloud-based solution enables you to hand complex accounting tasks over to us. We work the numbers while providing you 24/7 access to your data—and all at a fixed, affordable monthly fee.
Our most precious commodity is time—and our attention is a close second. That’s why everyone can use some help on how to tune out daily distractions. We compiled the following helpful tips from copyblogger.com to get you started on dialing down distractions:
The April 15 filing deadline is rapidly approaching, so we encourage you to send us your tax documentation as soon as possible to expedite the filing process. Here are four important reasons why you should file your return sooner rather than later:
This tax season is an important one for many business owners because it’s the first that will be impacted by the Tax Cuts and Jobs Act (TCJA). How big of an impact is dependent on your unique situation. We’ve compiled this short list of provisions that may affect the business community: